Harley-Davidson’s packaging was due for an update. This design was the first step in developing a new system for the brand and established conventions to be extended to the product architecture. We elevated the SYN3 performance product while simultaneously promoting H-D’s new racing program, King of the Baggers, through POP items. The oil bottles also featured QR codes linking back to how-to oil change videos.
The packaging design for Harley-Davidson’s collaboration with Jason Momoa’s On The Roam was designed to be an extension of the apparel DNA—worn and weathered to a rich patina. We broke new ground in sustainability by pushing for the most eco-friendly options on the market. Re-usable cloth duster bags were created to be “keepers”.
Early packaging concepts developed for Microsoft's KIN smartphone. An outer tube holds a molded paper insert which cradles the phone and accessories. Designed to be kept, and to be recycled with minimal impact. Intuitive design cues for product color and model are subtly integrated into the package design to help facilitate the sales and inventory process.
For the product launch we designed kits provisioned with live devices to deliver to each carrier. The form and content were designed to simply and usefully generate excitement and educate sales staff as to how to talk to audiences about the product. Shown here are select concepts.
