Running in one form or another since 1916, The Enthusiast is Harley-Davidson’s annual publication dedicated to motorcycle culture and riding lifestyle. Distributed primarily to the Harley Owners’ Group, the publication covers everything from history, custom builder profiles, and adventure touring.
Team:
Editor-in-Chief: Arrick Maurice
Managing Editor: Miranda Haynie
Creative Director: Mitch Morse
Associate Creative Director: Jon Cain
Designer: Jessica Davis, Norah Perry
1: For Xbox’s XO18 Mexico City key art and branding system, we developed 3-Dimensional Mayan calendar artwork to accompany the limited edition controller designed specifically for the event. This work was done at Skylight Collective. Creative Director: David Cipriano, Designer: Tara Ketner
2: For Xbox Kinect's special pre-release product edition for gaming influencers, brand visual elements of circles are combined in dynamic composition to connote movement.
While designing a new branded work environment for Nike’s AIR Manufacturing Innovation group, we created these posters to celebrate notable accomplishments. The work done by the team is at the leading edge of material manufacturing. They are often presented with a design idea or challenge for which there is not yet a manufacturing technology. Some of their innovations go on to be used globally in sustainable manufacturing, medical equipment, and aerospace technology.
Each poster is a narrative around a specific air bag or technology. Small type describes the technical goals and challenges, while imagery pulled from the archives connects the team’s work to product design and brand marketing. The posters were printed at 4’ x 6’, on TPU, the plastic material that the airbags are made of. Executive offices featured projects that the leaders were directly involved in delivering. All of the content and stories were researched, written, and sourced by our design team.
UI design for NBC Sports Talk app.
As Converse sought to speak to a younger generation, they came to us for a new foundational brand asset pattern to replace the iconic Chuck Taylor outsole used throughout retail. We created graphic elements from the entire product line as base elements for the pattern, and played on underlay forms based on the star. Usage guidelines were delivered with the final design. This work done while at Big-Giant. Creative Director: Jason Bacon.
Driven by the essential elements in their iconic peacock logo, this identity concept for NBC broadcast titles is based on visual and motion attributes of light and color. The clean, contemporary typography and image cropping style were designed to flex in response to the content subject. Serious topics, such as the Nightly News, used simple, orderly compositions, while late night and comedy could push the boundaries with aggressive cropping and more artful, expressive typography.
Cannondale’s Prophet mountain bike was designed and engineered in collaboration with elite athlete, Cedric Gracia. Through extensive R&D they brought a new level of performance to the category.. We brought this product innovation story to life through the concept of “Divine Innovation”, demonstrating the technology through rich visual storytelling and entertaining copy. We hired illustrator Robb Day to create a classical painting featuring Cedric in the manner of an exalted saint, surrounded by cherubim and “divine” scroll messaging.
