For a company that sells iconic motorcycles in addition to robust apparel and licensing and parts and accessories across multiple geos from ecom to dealerships, the Holiday campaign needs to work very hard. It’s an opportunity to feature hundreds of products of varying types, but more importantly, an opportunity for the brand to reinforce it’s relevance. For this campaign, targeted toward the Harley “Core” audience, we decided to pay homage to our dealers by featuring them as talent. We built scenarios and product stories around three people from our dealerships, delivering strongly on authenticity. Thank you Brian, Brandi, and Josh!
Our team helped lead the ‘25 model year campaign through campaign direction, campaign visual style and guidelines, photo art direction, and channel asset production.
Photo and video ACD: Jon Cain
Copy ACD: Steven Richards, Gil Beto Arevalo
Photo ADs: Andy Weaverling, Murray Baxter
Design: Murray Baxter
Producers: Scott Topher, Todd Aldridge
Project Management: Corey Green
For Harley-Davidson’s 2025 Homecoming festival, we collaborated with artist Florian Schommer to create a high-energy, country-rock-centric gig poster. The poster design was deconstructed into a kit of visual elements to be extended across the breadth of the campaign including the paid and organic, environmental signage and other promos. High quality screen-printed posters were created to be sold at the event.
Designer: Kate Mikutowski
Poster Art: Florian Schommer
Harley-Davidson’s Homecoming is a big ol’ party where music and motorcycles are the stars. We commissioned original gig poster art from DKNG, which served not only as beautifully screen printed art poster memorabilia, but also as the foundation for the campaign visual center. The peace sign hand and particular motorcycle (‘71 Superglide) are honorary references to 93-year-old Willie G. Davidson, influential designer, and grandson of one of the original company founders. We produced the campaign guidelines and oversaw the design of the multitude of campaign assets including the microsite and ticket sales site.
In addition the the campaign, we created an exhibition in honor of motorcycle design legend, Willie G. Davidson. The exhibition was designed for quick install and strike, and maximum impact with a tiny budget. We incorporated a soundtrack with music an audio from Wille G., as well as a petro-fuel inspired fragrance to add to the ambience.
MUSIC. MOTO. MILWAUKEE!
Poster design: DKNG
H-D designer: Kate Mikutowski
H-D sound design: Andy Jensen
Design agency: Puncture
>>> PLAY <<<
Willie G. Davidson Exhibition at the H-D Museum
In honor of Willie G. Davidson, we created an exhibition to look back on his legacy of nearly a half century at the Motor Company, leading the design group.
“Given the curve ball of budget and time challenges, you made the WG exhibit work really well. It’s a great tribute to him. Thank you for working so hard to make this space great.” — Karen Davidson
“I walked through again today and heard a woman say she wanted to cry she loved it so much. Our customers are in love. GREAT JOB!!!” —Auburn Cottle, Project Manager, Harley-Davidson
This campaign was developed as part of a larger initiative to help drive greater product awareness for the brand. Harley-Davidson’s Factory Custom is the most premium production-model paint available, inspired by the rich culture of custom paint, (typically bought by owners after purchase). We interviewed our VP of Design, Brad Richards, and combined his story with rich visuals to show the distinct beauty of this product and drive viewers into the showroom to experience it for themselves. The campaign consisted of a 2-minute video, two :30s, web page, and channel assets.
Art Director: Brendan Miller
Photography: Buddy Wilinski
Video: Andrew Lomenzo, Andrew Jensen
Editor: Morgan Laney
Video here: https://www.youtube.com/watch?v=8P9gEHH4vtg
Airbags save lives. To launch Harley-Davidson’s Smart Vest, we aimed to demonstrate the safety technology within stylish Harley apparel. We combined informative technical copy and CGI product renders with on-figure photography. These assets were used for multi-channel campaign including a motion piece.
Copy: Hugh Gallagher
Designer: Norah Harding
For Jumpcloud’s SSO product targeted to audiences in tech hubs such as Seattle, Denver, and Austin, we celebrated the unsung heroes of the digital workplace: the IT wizards that keep everything working and secure. This concept drew on the idea that they are the “gatekeepers of the realm” without whom, we would surely be lost. For talent, we used product owners as our evangelists, combined with “impossible puzzle” graphics, and copy lines that leaned into the sci-fi / fantasy genre. The campaign rolled out across targeted digital and OOH placements.
Creative Director: Jen Nelson
Copy ACD: Ben Jimmerson
