Jessica Davis

To update Converse’s headquarters building in Boston we created a design language derived from signature product details, logo marks, and historic advertising. We updated the reception desk and wall with a clean, bright brand expression. A perforated ‘peg wall’ system was created to span from the reception area through the main corridors and into their cafe. The textural surface could be used stand-alone, or with pegs to hang seasonal posters. On community area mezzanines, we created brand poster wallpaper. Standing 10 stories high, each floor was given a distinct color palette and product association.

The founders of Skylight Collective hired me to envision their Portland South Waterfront design studio. Capturing a spirit of optimism and light, the space was designed to be inviting, comfortable, and inspiring. A seating area including a fireplace and record player was created adjacent to sliding doors that opened out onto a patio. Two conference rooms were designed: one, a cozy library for one-on-one meetings and concentrated thinking, and the second more formal for client meetings. Both were designed with translucent colorful dichroic film walls. As space was at a premium, we maximized functionality by integrating storage into the conference room structure with overhead compartments as well as a partition wall facing the kitchen area. The back wall featured fold-down tables to provide more workspace during busy seasons.

Design concepts for executive floor remodel to EA’s headquarters. The project involved investigation of brand expression themes applied to an existing office suite. The solutions explored various thematic ideas, all of which met requirements for practical implementation.

PLAY is EA’s premier event for gaming fans, influencers and business insiders, taking place on the better part of a city block in Hollywood. We provided in-depth experience and event design, supporting our client through the 8-month process, and working in tandem with several production company partners.

The outdoor parking lot of the Hollywood Palladium provided the field for the fan-fest zone, featuring over 14 game titles offering well over 300 playable stations, in addition to a 40’ stage for live entertainment.

A Creator Cave was designed inside the building to house the press event with seating for over 1400 as well as over a hundred playable stations for influencers, editing stations, live broadcast, and a business lounge.

For Nike's holiday 2013 launch of the Fuelband SE, we created immersive experiences at the New York and Las Vegas stores. 

Derived from the product form, large arcs with animated messages created tunnel canopies. Digital kiosks ran attract reels, and long tables with demo stations offered in-depth experiences with the product.

This initiative rollled out to all Nike North America stores. Shown here are pinnacle executions from Nike New York and Las Vegas.

Nike’s Air Manufacturing Innovation center (also known as AirMI) adjacent to their world headquarters in Beaverton, Oregon is a hub of technological creativity. The environmental design for the offices on the second floor above the manufacturing facility served to inspire and honor the groundbreaking work by this team.

A few highlights of the design include showcasing the over 500 patents generated by the group, and artfully repurposing worn out manufacturing mold forms to create a coffee table, while also celebrating their impact on pop culture and streetwear fashion.

Design team included Derek Price and Parker Oubre. Creative director: Jason Bacon.

In July 2015 we proudly reopened Nike's downtown Seattle store after a complete gut and remodel. The visual display design was an expression of Nike heritage and innovation, as well as a tribute to the local sport culture. 

We created a 12' x 18' neon tribute to Seattle to hang on the mezzanine ceiling, with impactful views from the exterior of the store as well as the interior.

February 2016 brought a refresh to Nike's San Francisco store, including a two-story "Just Do It", men's and women's trial run areas, SF Giants tribute, and Nike SB, and Jordan updates. 

For the launch of their Rookie shoe and collector's signature pack, Nike teamed up with basketball legend Penny Hardaway and Sole Collector. The event, held at the Las Vegas Nike store, drew sneakerheads from around the world. We designed the event space within the store, creating original "Penny" artwork which was printed at mural size on panels made of actual pennies. We also created curated displays of Hardaway memorabilia from Nike's DNA archives, as well as supporting event materials such as posters and invites. Designed in collaboration with Aaron Belchere. 

As Nike's brand design at retail changed from Heritage to Modern Sport design language, we brought a locally relevant update to Nike's Chicago store. 

To convert 'consumers' to participants, we literally invited people to "run with us" by creating trial areas on the men's and women's floors. 

We collaborated with local artists Jim Bachor and Cody Hudson to bring two distinctly Chicago tributes to sport.

In the Nike SB space, we commissioned art by James Jarvis for a wall mural comprised of skate decks.

This major US center for Nike logistics innovation was designed to craft, test, and refine new ideas of working before scaling them to the broader distribution network. We designed visual brand stories to bring energy, inspire, and educate employees—from veterans to new hires. The design encompassed the reception area and security gates, basketball court and locker area, conference rooms, cafe, wellness center, gymnasium, office areas, and warehouse outbuildings.

Designed while at Big-Giant. Design team included: Nathan Stang, Mary Hare, Kyle Allen, and Parker Ouobre. Creative director: Jason Bacon.

In addition to a full rollout at all Nike doors, we designed pinnacle experiences for the Nike Elite launch in New York and Las Vegas. The windows and initiative zones in stores communicated the key differentiations in the three footwear lines—Speed, Power, and Strength—each designed for a specific style of play.

We also created the motion graphics reel to show in windows and on the back wall at the New York store.

As lead visual display designer on Nike Soho, I was part of a broader team of architectural and brand designers bringing Nike's 5-story store to launch. As a new architectural build, the project spanned 2 years, from initial concepting through completion. My role was to lead the permanent art and trialling moments, integrating varying strategic objectives into a holistic experience to set a new level of brand experience for Nike.

With legalization of the cannabis industry in many states came opportunities for brands to establish themselves in open commercial retail environments. Cura came to us with an established product architecture, color-coded to communicate position of the experience. We helped guide the strategic conversation on retail by developing a scalable system to accommodate various potential situations. As laws were still in development, we anticipated a variety of conditions, from completely open shopping, to gated and display only situations. We also looked at the system from owned flagship stores to small presence within other, often visually chaotic retail stores.

Concepts for the KIN retail launch were targeted to a young, highly social persona. Repurposed materials were mixed with the latest digital environment technologies to create an Analog Supreme theme. The program was slated to launch internationally in Verizon and Vodafone stores, as well as urban pop-ups. These are some images from our early concepts. This work was done in collaboration, and under the creative direction of Kirk James at Cinco Design Office.

As the working landscape of Harley-Davidson re-formed following the Covid remote work exodus from their historic headquarters building in Milwaukee, our group was brought on to bring some brand storytelling to the new co-working space. We leveraged our core brand mission and ethos of our legendary muse, Willie G. Davidson. While referencing the past, we leaned into the timeless strength of these ideas with a contemporary and forward-looking visual expression, using current model-year photography, hand-painted murals, and photo-journalistic photography of some our die-hard brand enthusiasts.

Designer: Kate Mikutowski